Brand obsession is becoming increasingly common not only among teenagers but also among primary school-aged children. The passion for brands, which has become an obsession for young people seeking their identity, has also started to increase among young children.
What is Brand Obsession?
Brand obsession can also be explained as an obsession with using branded products. Many young people, and recently children, want every item they use, from clothing to cosmetics, from shoes to pens, to be branded. This situation can lead to family conflicts, financial losses, and even violence in advanced stages.
Experts emphasize that families have a great responsibility in combating brand obsession. Parents need to convince their children that brands have no meaning beyond superficiality. Parents should set an example for their children with their own behavior. For this, parents can start by preferring more affordable and practical products instead of branded products when shopping. Brand obsession can cause communication disorders among teenagers and children. Children who do not use brands may feel inferior and worthless. This situation can cause the child to withdraw and become lonely.
